Yesterday, September 22, the new 4FRNT Store had their hyped grand opening. Groups of locals and visitors hit up the new place, enjoyed some barbeque and Redbull, and chatted with the owners and riders. Check out the fresh 4FRNT home-base at 2900 S West Temple, Salt Lake City, UT.

Several pro's and friends were crushin' in the half-pipe in the back of the 4FRNT store.

Dope 2010-2011 product was on display, allowing customers to drool over them.

4FRNT stickers are always on hand.

4bi9 filmer AJ Dakoulas, Papa Wally, and Tom Wallisch mobbed the 4FRNT store. Papa Wally was completely stoked to come out to SLC for the Level 1/4bi9 Premier which was later that night.

Tribute's to CR Johnson were all over the 4FRNT store in remembrance of this legendary skier, enthusiastic owner, and overall inspiring person.

Papa Wally and 4FRNT rider Wiley Miller were catching up.

Writing and photo's by JR Lindsey

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