Matchstick Production athletes Cody Townsend and Bobby Brown gather on the stage to introduce their 2010 film The Way I see It.

Serious business went down in Matchstick Productions new film The Way I see It. A group of some of the best skiers in the world were filmed in this epic movie, and when they get together, the stoke level soars, the passion for their sport contagious, and the adventure is addicting. Pushing each other and showing the world what it is like from their side of the action, the athletes hypnotized the Salt Lake City crowd by charging huge back country lines, deep fluffy powder, and enormous park features. Many props to Matchstick Productions and their extremely talented line-up of shredders and crew members.

Cody Townsend was joined by skier Leo Ahrens (who snuck in Bobby Browns place while he was out) to sign posters for fans.

Skiers Pep Fujas and Cody Townsend, along with Bobby Brown (who kicked Leo out, sorry bud) and I mobbed the signing table for a nice chat on Utah powder.

Stoked local, Bobby Monson, won skis designed by Cody Townsend, the Salomon El Dictator's.

Writing/Photography By JR Lindsey

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